Eveline van Zeeland - Basisboek neuromarketing

H1

‘Neuroscience over the next 50 years is going to introduce things that are mind-blowing.’  David Eagleman ‘As humans, we can identify galaxies light years away and we can study particles smaller than an atom, but we still haven’t unlocked the mystery of the 3 lbs of matter that sides between our ears.’  Barack Obama H2

‘The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.’  David Ogilvy

H3

H4

‘Van black box naar grijze massa.’  Martin de Munnik H5

‘If we knew what it was we were doing, it would not be called research, would it?’  Albert Einstein

H6

‘Marketing without data is like driving with your eyes closed.’  Dan Zarrella H7 ‘Waarheid is net een toverbal die om de drie seconden van kleur verandert.’  Arnon Grunberg H8 ‘Ik ben morgen geboren. Vandaag leef ik. Gisteren werd mijn dood.’  Parviz Owsia H9 ‘The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.’  John Maynard Keynes